SECockpit Review: Can It Help Improve Your Rankings?

By | April 5, 2018

SECockpit review: can it help improve your rankings?

After much researching about SECockpit, I have decided to put together a SECockpit review to show if it can help improve your ranking or not. SECockpit is one of many keyword research tool that could help you build a successful online business. Therefore, this SECockpit review is aimed at helping you decide if this is the right product for you or not.

Product Name: SECockpit Keyword Tool

Parent Company: which happen to be the parent company as I later found out.

Product Owner/Founder: Sam Hanni

Product Website:

Business Location: SwissMadeMarketing GmbH, Füllerichstrasse 34

3073 Gümligen / Bern


Contact/Support Number: Office +41 (0)31 952 51 50

Purpose Of SECockpit Review

In this review, we will be looking at the following items:

  1. What SECockpit is all about
  2. How SECockpit works
  3. SECockpit values and pricing
  4. SECockpit features
  5. Pos and Cons
  6. Customer service and help performance
  7. what people are saying about SECockpit
  8. Alternatives to SECockpit
  9. Does SECockpit worth your money?

What Is SECockpit

SECockpit a web-based keyword research tool that is compatible with any operating system. It is a brand product owned by Sam Hanni, the CEO of SwissMadeMarketing and the founder of SECockpit keyword tool. At first, it was quite confusing trying to figure out who owns what and where to go for customer service or help and support.

When I was testing the help and support system, it was a bit of Rolla coaster back and forth situation but at last, I was made to understand how and where to seek help with anything. My research finally led me to understand that all product and services owned by SwissMadeMarketing have one central customer service and support center. I will be reviewing this in much detail later in this post.

SECockpit Keyword Tool Features

The features found in SECockpit keyword tool are:

  • Keyword research
  • Keyword opportunity
  • Keyword filtering
  • Keyword analysis
  • SEO projects: these are based on case studies and experience as I found out
  • Support and training
  • SECockpit App: Yep! There is an app for it.

How SECockpit Works

To understand how SECockpit work will be to look at the features one by one.

SECockpit Keyword Research

SECockpit review: can it help improve your ranking?

The creators believe it is capable of returning up to 200 fully processed and analyses keywords per minute because it is a cloud-based and can access plenty amount of processing power. The basic function is quite easy to use once you have gone through the training. You can see from the screenshot that it returns so many options from your search phrase.

SECockpit Keyword Opportunity

SECockpit review: can it help improve your ranking?

The keyword opportunity feature allows you to narrow down your search phrase base on website language, the country with related searches using Google related search synonyms. Although my concern began to weigh on how slow the system is becoming as one proceeds.

SECockpit Keyword Filtering

SECockpit review: can it help improve your ranking?

Again this a great feature as you can see from the filtered screenshots but my concern again is that these results are CPC and Adsense oriented. Meaning if you are just looking for a keyword to filter for the purpose of ranking on Google or you are only aiming at increasing your organic traffic, it will be of no use to you. The filtering feature is purely cost per click and Adsense oriented. This is great if you are preparing for CPC campaign. Although. those who haven’t got the budget for CPC can still use the information to gauge the direction of what and where to direct their content but that is it.

Th keyword opportunity feature will help you to:

  • Find the perfect Adsense keyword for your campaign
  • Help you find the ideal buying keyword for your niche
  • Help you find some untapped opportunity


SECockpit Keyword Analysis

SECockpit review: can it help improve your ranking?

This feature gives you a full analysis of top ten phrases, currently ranking for the keyword you are targeting and this includes:

  • Page-Rank
  • On-page optimization elements
  • Backlinks
  • Competition values

You will also notice that the presentation here is more like spreadsheet style and up to this moment, the system began to work very slow. It takes less than site speed limit to proceed or respond to a required instruction.

SEO Projects

SECockpit review: can it help improve your ranking

The objective of this feature is to help you keep track of your SEO campaigns. With SEO projects you can:

  • Set up a new campaign using your keyword results
  • Keep track of your activities
  • Keep track of your backlinks
  • Also, help you create a simple list of task to stay on course

SECockpit App

SECockpit review: can it help improve your rankings?
SECockpit keyword tool is a web-based and therefore its compatible with all operating system out there. And also has SECockpit Mobile App which is very handy on the go. The limitation here is that it is only available on iOS. Not on Android and despite the huge market opportunity.

The App is designed in such a way that everything you do on your mobile is immediately available on your desktop computer.

As also found out that the app is limited to what you can do, unlike the desktop or laptop. There will always be very much little you can do on the phone than on your desktop or laptop.

SECockpit Values And Pricing

Here you will find the answer to how much does SECockpit keyword tool cost. They have various plan packages and each plan has its own values according to the cost.

SECockpit review: can it help improve your ranking?

Sign Up For SECockpit Here!

As you can see, there is no free trial with this tool. They have a monthly Personal plan which cost $40 per month subscription. With this plan, you are only getting the following:

  • Compatibility with any browser which means you don’t have to download anything.
  • 10 keyword search pay day.
  • 800 Search results per keyword search.
  • Keyword word ideas through Google AdWord
  • And a 30-day money back guarantees.

They also have Pro plan which costs $80 and gives you everything one personal plan and the following for you money:

  • 50 keyword searches.
  • 10,000 search results per keyword search.
  • Keyword ideas via Google search and Google related.
  • Keyword ideas from Amazon and YouTube.
  • 20 SEO step by step task projects.
  • Special bonus; Rank Tracker software.
  • 50 daily tracked keywords.
  • Ranking for all countries and languages.
  • And a 30-day money back guarantees.

The agency planned which is designed for the media agency and other organizations come with everything on personal plan and Pro plan plus the following:

  • Unlimited search per day.
  • 10,000 search result per search.
  • Unlimited step by step task projects.
  • Branded PDF report.
  • Special Bonus: Rank Tracker.
  • 100 daily tracked keywords
  • Ranking for all countries and languages.
  • Ranking by City.
  • Email reports and notifications
  • And a 30-day money back guarantees.

They also have yearly plans for the personal package at $339, Pro plan for $599 and an agency yearly plan for $899. All come with 40% discount when you go for the yearly plans.


  • It is web-based which means you don’t have to download anything.
  • It is optimized for mobile use.
  • There is an app for it.
  • Everything you do on the mobile app is immediately available on your desktop. Hence, it syncs well.
  • Good keyword word research function better than few outs their.
  • It comes with lots of tutorial videos to help you get started.
  • Can get up to 200 fully processed keywords but not at a very good speed.
  • Lots of great features.
  • A 30-day money back guarantee meaning if you are not happy, you can ask for a refund.
  • It comes with a free software (Rank Tracker) as a bonus. This software cost $99 alone. So I guess it is a good deal, isn’t it?
  • They have good customer service and support but you have to be ready to find the appropriate channel for a timely support.
  • They also have ticket submission support system for any queries.


  • It has zero free trial. Meaning you have to actually purchase one to give it a try. Although there is a 30-day money back guarantee so I guess that solves the no free trial problem.
  • The plans are quite expensive, especially what you are getting for your money. There are great other similar tools out there that offer much at a far better price. SECockpit is a bit pricey don’t you think?
  • At the beginning the speed was ok. But as you proceed to other tasks, the tool becomes very slow. Hence not as fast as it was stated to be.
  • You have to purchase the Pro plan to be able to maximize the full potential of the tool. Which is $80 and not everyone can afford that at once.
  • The presentation still looks like spreadsheet type of data analysis and presentation. Which some may think its old method or not in tune with the current trend but am ok with that.

What People Are Saying About SECockpit Keyword Research Tool

In each of my reviews, I like to do a good digging into what people are saying about the product or services I am reviewing. The reason being for the fact of proof and authenticity. Becuase if you end up buying the product or service, I want to make sure you have all the information you need to make your own informed decision.

Do I start by combing through Google Trends to see what the trend has been about SECockpit and guess what? The result below is quite interesting if not impressive.

SECockpit Google Trend For The Past Five Years

SECockpit review: can it help improve your ranking?
From 2012 to 2017 and counting to date, there has been a lot of activities about SECockpit on Google. These activities may or may not include sales, most talked about, searches, queries, social media activities and whole lots of information and its all about SECockpit. The fact that it is their means the product must be doing well if not it won’t generate such level of activities on Google.

SECockpit Google Trends By Region

SECockpit review: can it help improve your ranking?

For the past five years, the following region has been where most activities are coming from.

  • Germany 100% credit to the location of the company.
  • France with 43%.
  • The United States and India with 18% respectively.
  • And lastly Sweden with 6%.

This tells me that their market share is based in Europe with good impact in the US and Asian Pacific. This means there is still a huge opportunity in the US for the product.

SECockpit Google Most Talked About Topics

SECockpit review: can it help improve your ranking?

In the same period till date, the most searched topic when people search or talk about SECockpit on Google are:

  • SEOmoz – the Marketing company. I am not surprised to notice this as SECockpit uses Moz system as integral.
  • Long tail – topic.
  • Google analytics and website.
  • Internet marketing.
  • Competition, etc

This is good trends for the company as every topic above is related to their niche market. They must be doing very well in the market.

SECockpit Customer Review

This review will not be complete if we did not see what their customers are saying about the product and services.

SECockpit review: can it help improve your rankings?

Nicolas Tranchant was able to skyrocket his online Jewel Vivalantina business with the help of this tool. And you can visit his website to actually see how good it look and maybe buy some nice Pieces of jewelry for your loved ones. I am also sure he must be on the Pro or agency plan to be able to get such results above.

SECockpit review: can it help improve your rankings?

This is another happy user with some impressive results. She is more into pay per click (PPC) campaign which to be honest is where SECockpit niche mostly relied upon. She must be doing very well with those results. I am pretty sure she is on the Pro plan or agency planned which gives you the full potential to get such results.

SECockpit review: can it heal improve your rankings?

Now, this is the customer review that got my interest the most. We all know who Brian Dean is? He is the brain and founder of and Forbes actually name him the expert internet marketer. His reputation precedes him. By the way, Brian if you are reading this, I want to say great work you are doing and I am glad to be on your mailing list. The value never ends so please keep them coming.

Alternatives To SECockpit Keyword Research Tool

Yes, there are tons of other great alternatives out their that can give you better if not the best features at a lower cost. The SECockpit discount gave it a good competitive advantage when it comes to value-added but price-wise, it is still expensive.

Jaaxy keyword research tool is the most powerful and all in one web-based tool you will ever need. It has everything you need from keyword search, history, analysis, rankings, domain suggestions, brainstorm, competition, metrics and indicators, and so much more. It has the highest speed for all task tested and among all my research findings.  It trumps them all. It has a premium plan if you want to release the beast within and it also has a free starter pack with 30 free searches. Jaaxy is owned by Kyle and Carson, the founder of Wealthy Affiliate. The great thing about their business strategy is that once you join Wealthy Affiliate, you will automatically get the Jaaxy free starter plan. This comes with 30 free searches and you can stay free for life if you choose to.

SEMRush is another great tool and one of the best when it comes to keyword and competition. (Another review coming up on this tool). All plans come with 28 free features to help you succeed. All plans also come with a monthly or yearly deals. Another great thing about this tool is it’s got additional user management which makes it a perfect tool if you have a huge clientele and support staffs to manage them. And the prices are worth the features you are getting.

Long Tail Pro is one of the best. It will help you leverage SEO and affiliate marketing to become successful online if this is your field. It is indeed a very good blogging tool and it comes with free Rank Tracker software as part of your purchase which is a good deal for the price. And they have a seven days free trial if you want to test it out before buying. Which is good considering others that don’t have a free trial.

Traffic Analysis Software by is another great alternative. It comes with a brand new technology called “KeywordExposedNetwork”. What this does is communicate with other alternative networks like SEMRush, Search Metrics, and Web Master Tool through a high speed and reliable network to reveal the keyword your visitors typed into Google to find your website.

Market Samurai is another great alternative out there. Although it is downloadable which means it is not a web-based application, it is still one of the best tools to grow your online business with. If you are patient with the loading, its got great features help you succeed and at a decent pricing too.

Power Suggest Keyword Research Tool. This is another keyword and market research software that leverages in auto-suggestions of multiple search engines to reveal millions of low-competition long-tail keywords for your campaign. This is a must-have for SEO professionals, entrepreneurs, and online marketers. The only thing is that it is a downloadable software, not a web-based hence you will need to fire it up and download to your computer to be able to use it.

There are many other alternatives out I may not have remembered to include so if you have any good one with decent pricing, please do share at the end of this post.

Does SECockpit Worth Your Money?

SECockpit review: can it help improve your ranking?
Sign Up For Your SECockpit Keyword Research Tool Here!


To be honest, it depends on what plan you are on. It is a bit pricey that is for sure and if you really want to get the best out of the software, then you have to get the Pro or the business plan. As this will help you maximize some great potentials within. It comes with a bonus Rank Tracker software so I guess it is worth the money.

I very much use and prefer Jaaxy keyword research tool any time. It has been doing wonders for me. One great thing I like about Jaaxy is that you can start with the free starter plan and remain a free member forever if you choose to do so. And you will get 30 searches and still get to use all the features as if you are on a premium plan. But once your business start to grow before your eyes, you will see the need to go for Pro plan or the Enterprise plan. These plans will then releases the beast within so you can maximize the full potential of Jaaxy.

SECockpit is a good tool no doubt. But the limitation is on pricing and the features you are getting on what plan you are onto. $40 for just five features plus one bonus doesn’t seem quite worth the money if you are looking at value added. It will make economic sense to go for Pro plan with a cost of $80 which has most of the potential to help grow your business

Can SECockpit Help Improve Your Ranking?

Again this depends on which plan you are on with the software. Those people on the customer review am sure must have gone onto the Pro plan or the business planned which gives you more opportunity to help improve your ranking. The personal plan is alright to get started with but you have to be ready to work very hard with the plan. As the features are very limited and you may find yourself ending up buying other tools to supplement the software. This will cost you more in the long-run. The presentation is still a bit old school and the tool is generally a bit slower than expected. But all in all, it is a good tool to help you grow your online business.

SECockpit Help And Support Review

In every review I do, I personally take it upon myself to review the help and support department of the product or service owner. I want to make sure that they are doing what they claimed to do. I can’t remember how many times I have walked into a shop for an item and came out quite happy with my purchase. Finding the item isn’t the only reason for the smile. But how the staffs treated you as customer plays an important role in your customer satisfaction.

Now with SECockpit, It was very confusing who is in charge of things or where to go for any issues say with the software or a refund. I couldn’t find anything on the SECockpit website that points me directly to help and support other than a long FAQ on a different page. If you are new, this will be confusing for you as well. How did I found the page? Right at the bottom of the product website, you will see a button for support next to affiliates as seen in the screenshot below.

SECockpit review: can it help improve your rankings?

Click on that it will take you to a whole new page on Swiss Made Marketing website which by the way is the parent company of the SECockpit software. This is how my research led me to understand that all their product and services care and support are handled by the parent company. By the way that is Sam Hanni, the CEO SwissMadeMarketing in the picture.

When you are on the page, you will see a screen like this below…

SECockpit review: can it help improve your rankings?

Click on any of those for new support ticket or if you want to check the progress of your ongoing complaints.

Most of us may not have the patience to wait for some email to tell us our problem is resolved or wait to get feedback in a day or two. I prefer to talk to a human being. Hence you will need to click on the contact button next to terms and condition of services (TOS), and it will take you to the proper help and support contact page. You must remember that you have since left SECockpit website and now on the parent company website. This is because they handle all the customer care and support services for all their products.

The screenshot below is the contact details of where to call and what time to call, depending on your location and your query subject.

SECockpit review: can it help improve your rankings?

Here you have it. I am not sure why they are not taking calls from their online tools customers except their big agency customers. At least you have a number to call if you need any help with something and you have their knowledge base or their support center to email your queries. Some product vendors I have seen do not have a help center, not to mention contact number to call them.

Sign Up For Your SECockpit Keyword Research Tool Here!

I really hope that the SECockpit review has helped equipped you with more insightful knowledge before you make your decision. If you have used the tool or have any experience with it, I will like your opinion on how it is working for you in the box below. If you have any question or comment please do so in the box below. I will get back to you immediately. Also if this post helped you today, would you mind sharing it to your social network for me? Thanks. Now how is your online business doing? Do you need a product or service review?


SECockpit review: can it help improve your ranking?

6 thoughts on “SECockpit Review: Can It Help Improve Your Rankings?

  1. Wayne Killins

    Hey there,
    What a great review of this product.
    There are so many choices out there now that it is really good to hear what works and what doesn’t work.
    I have done allot of trial and error with plugins and programs in my website developments it’s great to hear firsthand experiences from others.
    All the best in your success!

    1. Richard U Post author

      Yes you are right. It is by trial error that one can really understand what works and what doesn’t work. I am glad I can help you see more options and if you have any further question please do ask. I am here to help. SECockpit is really a great tool to have and it can also supplement your other tools to help get things done much faster and in large volumes. 

      Thanks for commenting.

  2. Gomer Magtibay

    I was initially an skeptic to this online tool, but when I saw in the testimonials the name of Brian Dean, then I put my walls down. Looks like a great tool, too… just like my favorite keyword research tool, Jaaxy.

    Even though I already have Jaaxy in my arsenal, my curiosity is pushing me to try SECockpit. Looking that the pricing, I got a little bit discouraged by the price. But maybe, it’s word the spending.

    Now, I’d like to ask.. Is there a free trial?

    1. Richard U Post author

      Thanks Gomer for stopping by. Yes it is indeed a great tool to have, I use Jaaxy as well but SECockpit can be a good supplementary tool just as the testimony suggested.

      Yes it is a bit pricey but it is worth it when you are able to see its full potential and it is entirely up to you if you like it. I believe it is a great tool and their customer service as well as help and support are great hence I recommended it.

      Unfortunately, they don’t have free trial am afraid but they do a fantastic 30 day money back guarantee  with no obligation should you change your mind.

      I hope this helps out today ..

      Thanks again.

  3. Jeff Marshall

    I appreciate your very comprehensive review of SECockpit. This Keyword Tool looks to be very impressive and I liked the Google Trends Stats and the positive reviews.
    I wish there was a free trial that comes with SECockpit as it’s always good to try the product first.
    Is there any keyword platforms on your list below that has a free trial?
    Thanks, Jeff.

    1. Richard U Post author

      Hi Jeff,

      Thanks for your comment and it is indeed a great tool. The Google Trends enables me bring true reality of any product am reviewing back to my readers like you. 

      Yes I have huge list and as matter of fact, I am working on a new post that will showcase all that but my favorite keyword research tool of all time is Jaaxy and it has a fantastic features that comes with its free trials.

      Hope this answered your question today.

      Thank you.


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